Drinks bosses have slammed evidence which says there will be up to 30,000 alcohol-related deaths in the next 20 years, claiming official statistics were ignored.
The drinks industry is well ahead of new rules on online marketing since responsibility body the Portman Group has been strictly regulating it since 2003.
Exports of Portuguese wines to the UK have doubled in value, showing increases up to 99.1%, according to the National Statistics Institute of Portugal.
The inaugural Discover the Roots - Wines of Turkey Conference and Tasting 2011, saw 250 wine trade and press attend the official launch of its wines to the UK market.
Seminars and tastings around the country for store managers, sommeliers and chefs will form part of a new wave of activity for the Discover the Origin campaign.